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Oliver Buchannon
Mathew Growden

Mathew Growden (aka Growdy) is a dot-com refugee with over 30 years of digital experience in consumer e-commerce (Indigo Books, SHOP.CA), telco (WIND Mobile), media and automotive (Google). For nearly a decade he worked in the Google Canada Automotive Team, collaborating with OEMs, Auto Groups and Dealers to make the best possible use of research, insights, digital media and digital tools to sell more cars. Now working as an independent consultant, Mathew continues his work to help the automotive industry elevate their digital experiences. Frequently called upon as a keynote speaker at several industry events (Western Canada Dealer Summit, ACE, CADEX, etc), Mathew relishes the opportunity to share his unique perspective on the automotive industry and innovation.

Newsletter

Pumping The Brakes On Renewable Energy (In A Good Way)

Jul 27, 2025

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14 min read

Pumping The Brakes On Renewable Energy (In A Good Way)

Regenerative braking isn’t just a clever trick. It’s a systems-level rethink.

Mathew Growden
Mathew Growden

Newsletter

Get Your (Electric) Motor Running

Jul 20, 2025

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13 min read

Get Your (Electric) Motor Running

Electric motorcycles are getting cheaper and more interesting.

Mathew Growden
Mathew Growden

Newsletter

Who Has Seen The Wind

Jul 13, 2025

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14 min read

Who Has Seen The Wind

Why does The Donald hate wind turbines so much? And who will make billions investing in the future of wind energy?

Mathew Growden
Mathew Growden

Newsletter

Bewildering Bag Of Bullshit

Jul 6, 2025

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13 min read

Bewildering Bag Of Bullshit

America, what happened to you?

Mathew Growden
Mathew Growden

Podcast

Podcast S2 E1 - Steve Barker

Jul 4, 2025

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1 min read

Podcast S2 E1 - Steve Barker

My friend Steve Barker and I discuss how we met and some of the fun and antics we've participated in over the years.

Mathew Growden
Mathew Growden

Newsletter

Beating A Dead Gas-Powered Horse

Jun 29, 2025

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14 min read

Beating A Dead Gas-Powered Horse

Revisiting some old topics related to the global energy transition and the adoption of electric vehicles.

Mathew Growden
Mathew Growden

Newsletter

The Hard Thing About Hard Things

Jun 22, 2025

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14 min read

The Hard Thing About Hard Things

We need to decarbonize cement. How we make it, how we ship it, what we build with it, and what it can be used for are all about to change.

Mathew Growden
Mathew Growden

Newsletter

There Is Confusion

Jun 15, 2025

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15 min read

There Is Confusion

If I've learned anything in the last decade it's that the car buying journey is complex.

Mathew Growden
Mathew Growden

Newsletter

A Fight Where No American Wins

Jun 8, 2025

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13 min read

A Fight Where No American Wins

Elon, Donald, can't we all just get along?

Mathew Growden
Mathew Growden

Newsletter

Passing Gas

Jun 1, 2025

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14 min read

Passing Gas

Most vehicles run on gasoline. And that isn't going to change anytime soon. Can we make gas production less carbon-y?

Mathew Growden
Mathew Growden

Newsletter

Is Tesla Fucked Or Fine?

May 25, 2025

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12 min read

Is Tesla Fucked Or Fine?

It doesn't look like the company can pull the Cybercab, autonomous robotaxi launch out of their asses.

Mathew Growden
Mathew Growden

Newsletter

Uber Says The Quiet Part Loud

May 18, 2025

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15 min read

Uber Says The Quiet Part Loud

Ride hailing juggernaut reignites mission to end vehicle ownership.

Mathew Growden
Mathew Growden

Newsletter

Even More Waymo

May 11, 2025

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13 min read

Even More Waymo

Waymo expands while Elon keeps making shit up.

Mathew Growden
Mathew Growden

Newsletter

Hey Mark...

May 4, 2025

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15 min read

Hey Mark...

Another open letter to Mark Carney

Mathew Growden
Mathew Growden

Newsletter

CATL Just Changed The Automotive Industry Forever

Apr 27, 2025

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13 min read

CATL Just Changed The Automotive Industry Forever

New batteries, new charging tech—the car business will never be the same.

Mathew Growden
Mathew Growden

Newsletter

Canadian Auto Manufacturing Is Already Dead

Apr 20, 2025

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14 min read

Canadian Auto Manufacturing Is Already Dead

It's a patient on life support with a "do not resuscitate" order.

Mathew Growden
Mathew Growden

Newsletter

WTF Kawasaki

Apr 13, 2025

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13 min read

WTF Kawasaki

I legitimately thought this was some sort of delayed April Fools’ joke.

Mathew Growden
Mathew Growden

Newsletter

An Act Of War

Apr 6, 2025

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14 min read

An Act Of War

The Donald's Trade War Goes Global

Mathew Growden
Mathew Growden

Newsletter

The US Is Preparing For The Wrong Future

Mar 30, 2025

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12 min read

The US Is Preparing For The Wrong Future

US job increases won't likely be found on the factory floor.

Mathew Growden
Mathew Growden

Newsletter

Building Your Dreams Might Be Elon's Nightmare

Mar 23, 2025

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12 min read

Building Your Dreams Might Be Elon's Nightmare

BYD already manufactures and sells more vehicles than Tesla; now they're hitting them where it hurts.

Mathew Growden
Mathew Growden

Newsletter

Everything's Computer

Mar 16, 2025

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12 min read

Everything's Computer

The Donald had his first major "sleepy Joe Biden" moment in this presidential tour of duty while commenting on the dash configuration of a Tesla Model S.

Mathew Growden
Mathew Growden

Newsletter

Unscrambling The Automotive Omelette

Mar 9, 2025

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12 min read

Unscrambling The Automotive Omelette

No one knows what The Donald wants in his ongoing trade war with Canada and Mexico. If he proceeds, it will increase the cost of vehicles in the US and hurt all three countries' economies.

Mathew Growden
Mathew Growden

Newsletter

Californians Dreamin’

Mar 2, 2025

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12 min read

Californians Dreamin’

The Donald’s administration plans to repeal a longstanding waiver allowing California to set state-specific pollution standards for itself.

Mathew Growden
Mathew Growden

Newsletter

The State Of Solid-State

Feb 23, 2025

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14 min read

The State Of Solid-State

The promise of solid-state batteries with more range and faster charge times gets closer to reality.

Mathew Growden
Mathew Growden

Newsletter

The Donald Doesn't Drive

Feb 16, 2025

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11 min read

The Donald Doesn't Drive

Is that why he doesn't care how fucking expensive he makes it to own a vehicle?

Mathew Growden
Mathew Growden
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The Change Optimist

A round-up of (mostly automotive) news that’s worth having an opinion about, delivered weekly.